74 Duke
We set out to create an identity for a new Parisian-style brasserie in London that feels enduring and institution-like, thoughtfully embedded within its local cultural context. Inspired by interiors by Sarita Posada Interiors, we commissioned a series of illustrations by Rob Wilson and designed a logo to be paired with two period-inspired typefaces.
Strategy, visual identity, graphic design
We conceived a Maître d’ and waiter as enduring brand characters—figures designed to embody the restaurant’s convivial spirit and anchor its identity.
